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Work. E-Commerce
Telegram app for coffee franchises
Date
2022
Industry
E-Commerce
Company size
50+
Project duration
4 months
Location
Russia, Moscow
About project

The largest franchise of self-service coffee
shops. More than 4500 outlets in Russia and CIS
countries.

Bots
Customer development
Interactive prototype
Medium business
User story
Task
It was required to create a chatbot to collect data for complex analytics in order to track the performance of advertising expenditures and effectively customize the sales funnel.
Process
Developed bot miniapp app to sell popular coffee machine franchises with a successful startup where 93% of users launch miniapp and conversion rate exceeds 22%. Optimized user retention with gamification and user warm up chains. Refined design of admin functionality to include mailings, node customization and trigger management.
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Installment service for online retail
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